Sales-Psychology In the News

Michael O'Grady, Founder of Sales-Psychology LLC, sees a big problem with people's communication skills today. In his business trainings and in basic life, he recognizes that people just don’t listen and communicate as effectively anymore. These poor communication skills are damaging to personal and professional relationships.

In business, Michael recognizes that many owners, sales professionals and technicians aren't properly trained on effective customer communication and relationship-building. They're missing big opportunities to build referrals and generate leads to improve customer relationships and increase their sales.

Michael speaks very well on this topic because he’s applied sales psychology principles into his 24-year sales career. He’s recognized in the in-home services contracting industry for being a top producer in the nation for HVAC sales. He’s a master goal setter, communicator and relationship-builder. He recently authored the book: Selling at the Kitchen Table: A Contractor's Guide to Closing the Deal. He writes weekly articles and produces a video training series on sales psychology topics. He’s become a popular guest on many radio networks, business shows, BlogTalkRadio shows, and is a regular writing contributor to the ACHRNews.

Michael can teach your audience how to improve customer relationships, generate more leads and referrals and sell more volume through basic communication and sales psychology skills. Contact Michael today.

Sales-Psychology has been seen and featured in multiple media outlets, including:

October 4, 2011: "Blueprint for Profit" Interview on Ellen Rohr's Blueprint for Profit WebTalk radio show.

Michael talks with Ellen Rohr about "selling at the kitchen table" and gives her guidelines on building rapport with different types of customers. He gives examples of selling to four different types of customers, how to build their trust and make the selling process easier for everyone.

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August 16, 2011: "Giving Customers What They Want", a video interview with James Rick on the Full Potential show

Michael has a great discussion with James Rick on “profiling” to truly understand a prospect and give them exactly what they want, so you can get what you want (sales) with little or no pressure in the process. Don't miss this unique skype video interview!

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August 2, 2011/PR Newswire: Best Selling Author Michael O'Grady Launches Online Reality TV Show to Help Business Owners Increase Their Sales

LINCROFT, N.J., Aug. 2, 2011 /PRNewswire/ -- Michael O'Grady, author of Selling at the Kitchen Table, launches a new online reality TV series to enhance the sales of business owners worldwide. In an unprecedented move, O'Grady launches his new series to give the specific tools, strategies, and principles business owners need to close more sales and increase their revenues in these challenging times. In his first video, O'Grady starts by introducing viewers to the most simplistic strategy of all: knock on the door. Read on

July 21, 2011: "Selling through Trust and Integrity", an interview with Deb Scott on the "Best People We Know" radio show

Michael talks with Deb Scott about bulding trust and integrity with customers, adapting to their buying style and becoming their consultant rather than their sales guy.

July 2, 2011: "Having Purpose and Selling the Way People Buy", an interview with the Career Czar, Paul Bruno

Michael talks with Career Czar, Paul Bruno, about teaching sales professionals how to stop chasing money and instead, chase a purpose. Michael also gets into selling the way people buy and improving follow-up skills to close deals. He closes the program with advice on taking 100% responsibility for what you want from your career.

May 26, 2011: "Gaining Trust, Listening and the Best Interest of Others", an interview with Michael Ray

Michael calls into Michael Ray's BBS radio show to talk aout gaining trust, listening skills and keeping customer's best interest in mind.

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May 2, 2011: "Generating Referrals, Networking and Customer Communication", an interview with the Dave Wess Radio Show

Michael is interviewed on the Dave Wess Radio show where he talks about generating referrals and how networking, listening skills and improved communication with customers closes more deals.

April 13, 2011: Selling to Homeowners with a Purpose", an interview with Dr. Rhonda Waters

Hear Michael talk with Dr. Rhonda Waters about his approach with selling to homeowners and how chasing a purpose helps to close more deals.