Sales Psychology for Business Owners, Sales Managers and Sales Professionals

This sales psychology training site is for Business Owners, Sales Managers and Sales Professionals who motivated to reach their greatest sales goals. All training, coaching, articles and content is originated by Michael O'Grady, who draws on his 24+ years of sales, business and management experience to address the specific sales challenges in the in-home services industry. You can use sales psychology techniques with any company, any customer and in any industry.

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Featured Article

Selling to Four Personality Types: A Lesson in Sales Psychology by Michael O'Grady

Sales Relationships

I once read a great book by Florence Littauer, titled "Your Personality Tree", which taught me a great deal about how to approach many different types of customers. In this book, I learned about the theory of Humorism and the four humors, also known as "temperamentum" or temperament, which represent a way of thinking, behaving and reacting. The Humorism theory suggests that each person is born of a basic temperament, as determined by which of the four humors is more evident within them.

Knowing which type is dominant in a person can help you, as a professional sales person, manager or business owner, adjust your presentations and approaches with people more effectively.

The four temperament types are: Sanguine, Choleric, Melancholy and Phlegmatic. They are associated with the following personality characteristics: Read on.


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