About Sales-Psychology.com

This online sales training and educational resource was created by Michael O'Grady in 2004 under the original domain name - SalesConsult.net. It's purpose is to explore a deeper level of understanding of the sales process. Psychological and behavioral factors that affect every sales encounter are identified and used as a tool to improve the overall sales process. This content-rich site is packed with original articles, blog posts, videos, podcasts, free sales tools and other resources to help inspire and drive sales professionals toward their biggest sales goals.

In June of 2008, the domain name changed from SalesConsult.net to Sales-Psychology.com and it's training mission is now to address the specific sales challenges of Business Owners, Sales Managers and Sales Professionals using basic sales psychology philosophies and techniques.

About Michael O'Grady

Well known in the services industry for his high-volume tickets, record-breaking, tenacious, self-disciplined, and self-motivated selling and sales training style, Michael O'Grady is an accomplished Sales Manager, Sales Trainer, Business Owner, aspiring Sales Coach, Independent Consultant and Entrepreneur. During his 20-year sales career, he has set and achieved many industry and personal records as well as his personal and professional goals. He is dedicated to inspiring others to do the same.

Michael began his career in 1989 with Essential Freight Systems as an Account Representative in Union, New Jersey. Following a short stint there, along with the realization that some serious sales training was needed, he moved on to Fiber Clean of Garfield, New Jersey. That is where he took part in Dale Carnegie-based sales training. From the fall of 1990 until the spring of 1992, Mike evolved into a record-breaking Account Representative and highly effective Sales Manager responsible for setting national company records with highest average volume per month in company history for his sales team.

In the late fall of 1992, Mike stepped up his career stride As Featured On Ezine Articles and became a Division Manager for Babek Commerical Tire Company in Elizabeth, New Jersey. Managing commercial truck tire accounts, he lead his division to once again record setting numbers.

In 1994, Mike become joint Business Owner of Service Professionals, Inc., a residential and light commercial plumbing, heating, and air-conditioning company. From 1994 until 2004, Mike was involved in growing the company's gross sales volume by 64% on average earch year. Mike's sales training and coaching style focused on effective sales techniques, how to prospect, sales presentation skills, marketing for new business and closing strategies.

Mike ventured on his own in 2004 to conquer more career challenges. He joined Meyer and Depew, a reputable heating and cooling company in Kenilworth, NJ to continue his sales and management career. As Residential Division Manager, he frequently set sales and company-wide records while honing his training, goal-setting, self-discpline, management and motivational coaching skills. Also in 2004, he launched SalesConsult.net, an online sales training resource for sales and business professionals.

Mike's website has also continued to evolve. In 2008, he relaunched the site as a new domain - Sales-Psychology.com - which has become a thriving training, consulting and informational site for Business Owners, Sales Managers and Sales Professionals offering live seminars, on-site training consultation, web training, audio and video training. Mike has designed products and services to address the specific needs of the in-home services industry, including audio CDs, e-Books and the popular, "Selling to Home Owners" seminars. He is authoring an educational book to help contractors effectively "sell at the kitchen table".

In 2010, Mike took a new path, working with General Conditioning to accomplish their sales goals while also focusing more of his time on his great visions for Sales-Psychology.com

Mike believes that perpetual knowledge and growth are the keys to success in any organization.

Sales Training Style

"Teaching a person how to self-motivate based on their own goals being achieved is the best way to inspire a person. When a person learns to be acountable to their expectations they set for themselves, he or she becomes a very driven and highly motivated individual, needing only guidance."- Michael O'Grady

What People are Saying...

"With his vast experience in selling to home owners, he has truly honed the proper technique to be successful. I have attended his seminars and listened to his audio book and on my very next sales call, I was able to apply some of the techniques that I had learned. To no surprise, the homeowner moved forward with the work. If you desire to increase your sales and get to the next level, I highly recommend listening to what Mike can teach you. Thanks again Mike." Evan Siegel, Owner, Green Energy Improvements In my 27 years of experience with this company I have had the opportunity to work with many experienced salespeople, however Michael O’Grady has proven to be by far one of the most talented in the In-home business I have ever met. He has proven to be the most prepared expert in the sales field and processes I’ve ever had the pleasure to meet.” Michael C. Simeone, Residential Sales Territory Manager and Sales Engineer, Carrier Northeast New Jersey "After years of working as an installation manager in the heating and air conditioning business, I have never seen anyone that can sell like Mike. He's a superstar. He gets jobs sold and keeps his customers best interests a #1 priority." Dave Pinto, Installation Manager, Meyer and Depew "The presentation was exceptionally well planned and executed. I especially liked the firsthand accounts or experiences that helped demonstrate the points at hand." Lucas Smart, Carrier "Thank you Michael. I really enjoyed your presentation." Lew Davenport, Johnstone Supply

Accomplishments

2011

• Launched a new contracting sales resource, www.SellingattheKitchenTable.com (Sales-Psychology.com)
• Authored his first book titled, "Selling at the Kitchen Table: A Contractor's Guide to Closing the Deal" published by Motivational Press, March 2011 (Sales-Psychology.com)

2009 - 2010

• Developed several training courses online and offline, including video courses, tele-seminars, webinars, and live seminars to address the specific sales challenges of the in-home services industry (Sales-Psychology.com)
• #1 Salesman in the district June 2010 $255,000 in residential sales (General Conditioning)
• Led residential division to highest profitability month in company history (May 2010, Meyer and Depew)
• Released e-Book and Audio Book on CD, "How I Sell Over 2 Million in Sales to Home Owners, and How You Can Too"(Sales-Psychology.com)
• Trained non-sales installation manager to sell over 1.1 million in residential sales (Meyer & Depew)

2008

• Set company record June 2008 $355,000 in residential sales (Meyer & Depew)
• Drove single months with net profitability over 17% (Meyer & Depew)
• Re-launched a sales training website for Business Owners, Managers and Sales Professionals (Sales-Psychology.com)
• From January 2004 to August 2008, restructured sales, marketing and installation approach resulting in 2 million dollar excess growth per year for the prior 4 and 1/2 years and increased annual residential profitability by 15% (Meyer & Depew)

2006 through 2007

• Exceeded 1.9 million in residential HVAC sales in 2006 and 2007 (new company record each year)
• Consistently in HVAC mix group top 10 in residential sales 2006 and 2007

2005

• #1 in the country in HVAC mix group residential heating and air-conditioning sales for 2005 (Meyer & Depew)
• Finished 2005 with 1.85 million in residential heating and air-conditioning sales. Record-breaking gross sales volume in 51-year company history, surpassed previous sales record by 39% (Meyer & Depew)
• Active member of Business Network International's (BNI) Westfield, New Jersey Chapter

2002 through 2004

• Finished 2004 with 1.45 million in residential heating and air-conditioning sales (Meyer and Depew)
• Active member of Business Network International's (BNI) Westfield, New Jersey Chapter
• Served as BNI Chapter President, Spring - Fall, 2004

1992 through 2004

• Increased gross average sales volume by 64% annually (Service Professionals)
• Frequently ranked in top ten among 300 candidates on national monthly sales bulletin for gross sales volume by Contractor Success Group of St. Louis, Missouri
• Active member of Business Network International's (BNI) Westfiled, New Jersey Chapter

1992

• Highest average volume per ticket and largest gross sales volume in company history (Fiber Clean)
• Increased service revenue by 130% (Babek Commercial Tire)

Professional References

• Michael Simeone - Territory Manager, Carrier North East, New Jersey
• Robert C. Ring - Executive Vice President/General Manager, Second Generation Owner of Meyer & Depew Heating and Cooling, Kenliworth, New Jersey
• Frank Taverna - Johnstone Supply, South Plainfield, New Jersey
• Alan Grant - Co-Founder/Owner of Advertising on Hold / Words & Music, Bridgewater, New Jersey and Performer/Founder of Primitive Soul, New Jersey
• Carmine Corino - Owner, Cornerstone Planning Group, LLC, Saddlebrook, New Jersey
• Claudia McDermot - Regional Director of Business Network International's (BNI) Central New Jersey Chapter, Westfield, New Jersey
• Evan Seigel - Owner, Green Energy Improvements, New Jersey
• Joseph Farella - Vice President/Owner of American United Mortgage, Mountainside, New Jersey
• David Kay, MBA - Speaker/Enterprise Account Executive of Woodbridge, New Jersey