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    About Sales-Psychology.com - A Sales Training Resource

    Background

    This online sales training and educational resource was started by Michael O'Grady in 2004, under the original domain name, SalesConsult.net.  It's purpose is to explore a deeper level of understanding of the sales process.   Psychological and behavioral factors that affect every sales encounter are identified and and used as a tool to improve the overall sales process.  This content-rich site is filled with articles, blogs, books, videos, podcasts, news, tools, and other resources to help inspire and drive Entrepreneurs, Sales, and Business Professionals toward their biggest sales goals.  In June of 2008, the domain name changed from SalesConsult.net to Sales-Psychology.com.  

    About Michael O'Grady

    Well known in the services industry for his high-volume tickets, record-breaking, tenacious,  self-disciplined, and self-motivated selling and sales training style, Michael O'Grady is an accomplished Sales Manager, Sales Trainer, Business Owner, aspiring Sales Coach, Independent Consultant and Entrepreneur.  During his 20-year sales career, he has set and achieved many industryand personal records as well as his personal and professional goals. He is dedicated to inspiring others to do the same.  

    Picture of Michael O'GradyMichael began his career in 1989 with Essential Freight Systems as an Account Representative in Union, New Jersey.  Following a short stint there, along with the realization that some serious sales training was needed, he moved on to Fiber Clean of Garfield, New Jersey.  That is where he took part in Dale Carnegie-based sales training.  From the fall of 1990 until the spring of 1992, Mike evolved into a record-breaking Account Representative and highly effective Sales Manager responsible for setting national company records with highest average volume per month in company history for his sales team.  
    In the late fall of 1992, Mike stepped up his career stride As Featured On Ezine Articles and became a Division Manager for Babek Commerical Tire Company in Elizabeth, New Jersey.  Managing commercial truck tire accounts, he lead his division to once again record setting numbers.  

    In 1994, Mike become join Business Owner of Service Professionals, Inc.,
    a residential and light commercial plumbing, heating, and air-conditioning company.  From 1994 until 2004, Mike was involved in growing the company's gross sales volume by 64% on average earch year.  Mike's sales training and coaching style focused on effective sales techniques, how to prospect, sales presentation skills, marketing for new business and closing strategies.


    Mike ventured on his own in 2004 to conquer more career challenges.  He joined Meyer and Depew, reputable heating and cooling company in Kenilworth, NJ to continue his sales training and management career.  He continues to set sales and company-wide records while honing his training, goal-setting, self-discpline, management and motivational coaching skills.  Also in 2004, he launched SalesConsult.net, and sales training and advice internet resource for sales and business professionals.

    Mike asserts that that perpetual knowledge and growth are the keys to success in any organization.  

    Sales Training and Management Style


     "Teaching a person how to self-motivate based on their own
    goals being achieved is the best way to inspire a person.  
    When a person learns to be acountable to their expectations
    they set for themselves, he or she becomes a very driven and
    highly motivated individual, needing only guidance."

    - Michael O'Grady

    Accomplishments

    2008
    • Set company record June 08 $355,000 in residential sales (Meyer & Depew)
    • In '08, drove single months with net profitability over 17% (Meyer & Depew)
    • From January 2004 to August 2008, restructured sales, marketing and installation approach resulting in 2 million dollar excess growth per year for the prior 4 and 1/2 years and increased annual residential profitability by 15% (Meyer & Depew)
    2006 through 2007
    • Exceeded 1.9 million in residential HVAC sales in 2006 and 2007 (new company record each year)
    • Consistently in HVAC mix group top 10 in residential sales 2006 and 2007
    2005:
    • #1 in the country in HVAC mix group residential heating and air-conditioning sales for 2005 (Meyer & Depew)  
    • Finished 2005 with 1.85 million in residential heating and air-conditioning sales.  Record-breaking gross sales volume in 51-year company history, surpassed previous sales record by 39% (Meyer & Depew).  
    • Active member of Business Network International's (BNI) Westfield, New Jersey Chapter.  
    2002 through 2004:
    • Finished 2004 with 1.45 million in residential heating and air-conditioning sales (Meyer and Depew)
    • Active member of Business Network International's (BNI) Westfield, New Jersey Chapter.  
    • Served as BNI Chapter President, Spring - Fall, 2004.
    1992 through 2004:
    • Increased gross average sales volume by 64% annually (Service Professionals)
    • Frequently ranked in top ten among 300 candidates on national monthly sales bulletin for gross sales volume by Contractor Success Group of St. Louis, Missouri. 
    • Active member of Business Network International's (BNI) Westfiled, New Jersey Chapter.  
    1992:
    • Highest average volume per ticket and largest gross sales volume in company history (Fiber Clean) 
    • Increased service revenue by 130% (Babek Commercial Tire) 

    Sales Training and Business Articles

    How to Achieve Greater Self-Discipline, Sales-Psychology.com, November 2008
    10 Tips on Living, Working and Selling with Integrity, Sales-Psychology.com, November 2008
    Don't Be Like and Elephant, Sales-Psychology.com Blog, November 2008
    Techniques to Keep Focused, Sales-Psychology.com, November 2008
    An Overview of Stephen Covey's Time-Management MatrixSales-Psychology.com, November 2008 
    Sales People Should Be More Like Bongo Drummers, Sales-Psychology.com Blog, October 2008
    Critical Goal Setting, Sales-Psychology.com, October 2008
    Goal Setting in Business, Sales-Psychology.com, October 2008
    Goal Setting at HomeSales-Psychology.com, October 2008
    Achieving Goals with an Action Plan, Sales-Psychology.com, Sept. 2008
    Selling in a Bad Economy, Sales-Psychology.com Blog, Sept. 208
    Personality and the Sales Process, Sales-Psychology.com, August 2008
    People are InterestingSales-Psychology.com, Sept. 2008
    Knowing Yourself, Sales-Psychology.com, September 2008
    Creating a "Professional Friendship", Sales-Psychology.com, August 2008
    Why Networking is Like Farming, Sales-Psychology.com, August 2008
    A "Relationship Universe", Sales-Psychology.com, August 2008
    When Does the Light Turn On?, Sales-Psychology.com Blog, July 2008
    Basic Tips for In-Home Sales, Sales-Psychology.com Blog, March 2008
    10 Things That Make Life Better, Sales-Psychology Blog, February 2008
    The Numbers Don't Lie, Sales-Psychology.com Blog, November 2007
    How to Sell When You're Feeling Down, Sales-Psychology.com Blog, September 2006
    Air Quality, Women's Journal Newspaper, Feb./March 2006
    It is What It Is!, Sales-Psychology.com Blog, Feb. 2006
    A Sales Tool That Works, Sales-Psychology.com, July 2005


    Professional References

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