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    Sales Training and Resources for Entrepreneurs, 
    Managers and Sales Professionals 

    Welcome

    This sales training resource is for motivated Entrepreneurs, Sales Managers and Professionals at any level in their career who are working hard toward achieving their greatest sales and business goals.

    The articles, e-books, webinars, tele-seminars, podcasts, eBooks, audio CDs, blogs, and other educational material found here are all created by Michael O'Grady, who draws upon his 20+ years of sales, 
    business and management experience to bring invaluable resources to visitors and subscribers of Sales-Psychology.com.


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    Sales Training Resources

    Sales TrainingOriginal ArticlesFree Training Tools
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    Enjoy articles written with a
    psychological approach to the sales process.  All content is kept current and covers the following sales categories:
    • Closing Techniques 
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    Featured Article:  Selling to 4 Personality Types - A Lesson in Sales Psychology by Michael O'Grady

    I once read a great book by Florence Littauer, titled "Your Personality Tree", which taught me a great deal about how to approach many different types of customers. In this book, I learned about the theory of Humorism and the four humors, also known as "temperamentum" or temperament, which represent a way of thinking, behaving and reacting. The Humorism theory suggests that each person is born of a basic temperament, as determined by which of the four humors is more evident within them. Knowing which type is dominant in a person can help you, as a professional sales person or business owner, adjust your presentations and approaches with people more effectively.

    The four temperament types are: Sanguine, Choleric, Melancholy and Phlegmatic. They are associated with the following personality characteristics:
    read on


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